AdBicy Mobile Billboards Buyer’s Guide: Advantages, Applications and Best Practices

If you’re reading this guide, you’re probably either looking for a better, more cost-effective way to advertise outdoors or you’re already familiar with your options and you want to learn more about them.

In both cases, this guide covers everything you need to know about mobile billboards in order to make an informed decision regarding your advertising goals.

So let’s take first things first:

What Are AdBicy Mobile Billboards?

Designed and launched in 2009, awarded the gold medal – with the jury’s congratulations – at the International Exhibition of Inventions of Geneva in 2014, and sold in over 70 countries worldwide, AdBicy has achieved some pretty impressive stats since its debut.

But as we evolved and grew as a company, so did AdBicy. Ten years and some precious customer feedback later, our best-selling mobile billboard has matured into a complete range of models tailored for every need, purpose and budget.

The AdBicy Mobile Billboards Range

It’s often said that “all the best things come in three” and now we can say the same thing about the AdBicy bike billboards.

Launched in 2018, the new AdBicy range has three different models, each with its unique features and specifications:

AdBicy S

AdBicy S is a one-wheel bicycle billboard designed for quick and easy, budget-friendly advertising campaigns.

It has a size of 620mm x 1000mm, it weighs 15kg, and can be connected to any bicycle with the help of a saddle hitch.

It’s super-power? The ability to squeeze just about everywhere thanks to its small size and narrow profile.

AdBicy M

With a size of 1080 mm x 1570 mm and weighing 19 kg, AdBicy M is a medium-sized mobile billboard that can be used as a bicycle advertising trailer or as a stationary billboard.

It’s modular aluminum frame is reinforced with hardox steel joints and offers, by default, three different configurations.

Available accessories:

the weight kit – for an increased stability in windy weather
the extension kit – offers four more configurations

These can be purchased separately or together, as a premium kit.

AdBicy L

The star of our AdBicy range, the AdBicy L billboard was designed for maximum versatility and efficience.

Weighing 22 kg, its 1334 mm x 1904 mm aluminum frame offers five different configurations, two more than its medium-sized version.

Same as the AdBicy M, it can be used as a bicycle billboard or in static mode, and has the following accessories:

the weight kit – for an increased stability in windy weather
the extension kit – offers four more configurations

These can be purchased separately or together, as a premium kit.

What Are AdBicy’s Advantages ?

If there’s one thing that AdBicy does best, that is outdoor advertising at a fraction of the industry’s cost. But that’s just one of its strong points.

Mobile billboards are generally used because they are able to deliver a message in places where traditional means of advertising are overlooked, impractical or not as effective.

They also provide a channel that isn’t cluttered by other advertisements and, since they’re mobile, they can easily avoid being seen near competitors.

Many advertisers also find them advantageous because the message is less likely to be tuned out by pedestrians and drivers, compared to other advertising media.

Visible and memorable

Mobile billboard advertising is effective because it’s visible, difficult to ignore, and memorable.

In a national survey conducted in United Kingdom, Capitol Communications Group found that 81.7% of those polled recalled images they saw on a moving multi-image sign. This is compared to a 19% retention rate for static signs (source).

In an US survey, Product Acceptance and Research said 94% of respondents recalled seeing a specific mobile billboard, with 80% recalling the advertisement; the billboards resulted in a sales increase of 107% (source).

Targeted reach

Mobile bicycle billboards are also able to go directly to their target audience, unlike static ones.

They can be placed in heavily trafficked areas, including city centers, event venues, convention centers, train stations, airports and sports arenas.

Their effectiveness is also increased by the ability to repeat routes, ensuring that an advertiser’s message is not only noticed, but that information is retained through repetition.

Unlimited use – buy once, advertise forever

Another great advantage of mobile billboards is the fact that they don’t come with predetermined  usage rights, time slot restrictions and associated costs.

Therefore, once bought, AdBicy billboards can be used in unlimited advertising campaigns, in unlimited ways and with minimal costs, since the only things that will need addressing are the advertising messages and, consequently, the vinyl banners.

This is especially advantageous to outdoor advertising agencies as well as to business owners who wish to create and develop their own outdoor advertising inventory.

Multifunctional and versatile

Beyond being mobile, an AdBicy billboard is also versatile and multifunctional.

By using a banner made of a block-out material, the advertising space can be maximized to two separate areas that can be used for either complementary or distinctive advertisements.

But AdBicy’s true versatility is given by its unique ability to shapeshift, switching with ease to different formats and sizes thanks to its patented modular frame and our proprietary extension kit.

For example, AdBicy L comes with up to nine different configurations, while AdBicy M​ offers seven.

They can also be used as bike billboards or towed by a promowalker with the help of our adwalker kit.

This makes them perfect for an unlimited range of applications, from simple advertising campaigns to truly unique and creative marketing stunts, such as this one from Disney:

What Can Be Promoted Using AdBicy Billboards?

From guerilla marketing campaigns to a more traditional approach to advertising, AdBicy billboards can be used to promote virtually everything: new product launches, sales and promotions, grand openings and events etc.

They can also be used to draw attention to social causes or for highly targeted message distribution in political campaigns.

What Types of Businesses Does AdBicy Benefit Most?

Our customer portfolio includes a wide range of industries such as retail, manufacturing, fashion, beauty and entertainment.

Speaking from our clients’ perspective, we have been shown that outdoor advertising with AdBicy billboards benefits all types of businesses and initiatives, especially ones that need to increase their visibility, diversify their existing advertising channels and improve their out-of-home targeting capabilities.

This being said, there are five main categories of customers that we’ve established long term relations with:

• Outdoor advertising agencies running large-scale out-of-home marketing and advertising campaigns using fleets of mobile billboards;
• Large retail chains developing their own outdoor advertising media inventory;
• Event organizers who use AdBicy mobile billboards to promote their events as well as to expand and diversify their advertising space;
• Independent business owners who need a more targeted and cost-effective outdoor advertising strategy;
• Entrepreneurs launching their bike advertising business.
• This goes to show that AdBicy is an advertising instrument with unlimited potential and applications, from small-scale initiatives to ample outdoor campaigns.
  
  

What questions do you have about the AdBicy bike advertising trailers? Contact us and we’ll be happy to answer them.